Not Your Gramma's

This project began with building the Not Your Gramma’s brand identity—starting with logo sketches, refined branding, and user personas to define the tone and audience for this sustainable, youth-focused product line. Using these foundations, I developed cohesive collateral including packaging concepts, magazine ads, coupon promotions, and a full press kit to support the first three months of launch. The project concluded with a comprehensive metrics infographic that equips AmeriProducts to measure awareness, engagement, and conversion across both traditional and digital media.